What is a trademark in Mexico? How can I take advantage of the most recent amendments of Intellectual Property Law in Mexico? How can I provide more value to my business?

In the past year, the “trademark” concept has evolved in Mexico. We have passed from a visible sign to a sign perceptive by any sense. At the same time, the protection possibilities, the creativity protection and the commercial projection are now extended. As an example, nowadays we can have exclusive rights on scents (olfactory trademarks), sound trademark, trade drees, certification trademarks and geographical indications.

Before this complex scenario of protection possibilities and use of trademarks always is important to have the counsel of a specialist to seek the best alternatives to increase the value of the trademark and the business and have the intangible assets duly protected.

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Our Firm have a widespread experience on the protection of intangible assets and trademark appropriation strategies.

For further information please do not hesitate to contact us by this mean or by phone at (+52) 3336275035 in Guadalajara City or (+52) 5584345080 in México City.